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Posts Tagged ‘The Mall’

Snapshot of The Mall

The minute I step foot in a mall, I feel small and disoriented. I think it’s a combination of the florescent lighting, the slightly different music in each store, the meandering streams of people, the deliberate maze like nature of malls and shops within them and overly intense air conditioning. It’s no different in Bulgaria.

Over the last six months or so, Sofia has experienced a boom in malls. We’ve had two new malls open–neither very far from each other. There’s something kind of silly feeling about that. How many malls does a city like Sofia need? Clearly the malls were planned before the economy crashed and we sunk into a recession but this doesn’t seem to have had much of an impact on Bulgarians or the mall culture on a whole.

I can tell you this because I spent a chuck of Sunday afternoon at The Mall. Yes. One of the two new malls in Sofia has been named simply: The Mall. I can’t really decide if this is an awesome name or a totally ridiculous name.  It’s a deceptively simple name and yet when you think about it also wholly egotistical.  The thing that I struggle with this what kind of emphasis do you have to put on “The Mall” to make it clear where you’re going when you utter this simple sentence: I am going to The Mall rather than the more general sentence: hey, do you want to go to the mall? (more…)

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